Off-page search engine optimization or building links is only half the battle. Without proper on-site optimization, even the most powerful links are for naught – the campaign will not just be as effective. That is why optimizing the website itself is also an important part of an SEO campaign. A great SEO company knows this and they will go to great lengths to optimize a website. This needs a little hand holding, however, so good agencies will really get in touch with their clients
This article will show 10 on-page SEO strategies used by a great SEO firm. The main objective of this is to impart knowledge to business owners and answer questions along the lines of “is the company doing their part?” and “what are H1 tags?”
Proper Keyword Usage
Keywords are mainly what search engines use to identify what a website is all about. And the more Google (the biggest search engine on the planet) understands what a website is about, the higher that site will place in search results. That means keywords should be strategically placed in areas where they should be placed – title headings and subheadings, site description, and articles are just some of the elements a keyword should be placed. So should an SEO agency just stuff the website with keywords? Absolutely not. There are a recommended number of keywords that should be used within a given page. This is called keyword density and it should only be from 1% to 3% of the total word count. The keyword density sweet spot is often at 2%. If it exceeds 3%, a website may suffer from keyword stuffing or over-optimization penalties.
Using keywords in rich media embeds is effective as well. Crawlers have not reached the level of being able to understand what an image or video is yet, so alt-tags were created to help them. Main keywords are placed here in order to tell crawlers “hey, this picture is about dog training.”
There is also a term called “Latent Semantic Indexing” wherein an SEO firm uses synonyms or closely related words to a main keyword. For example, if a website’s main keyword is about “dog training”, an SEO agency may include terms like “Golden Retriever” or “dog treats” in the page.
Matt Cutts, head of Google’s web spam team, have told people time and time again that the loading speed of a website is a ranking factor. It sounds logical too – the main goal of search engines is to deliver information as quickly and as conveniently as possible. That means a faster website is preferred over a slower one and that reflects in the search results.
That also means agencies should be able to improve the speed of websites quite easily. This can be done by minifying HTML and CSS, decreasing the number of HTTP requests, or even using a Content Delivery Network to serve cached website versions.
For WordPress websites, optimizing their speed is easy thanks to the Content Management System’s (CMS) plug and play capability. An SEO just has to install and configure a variety of plugins like Yoast SEO, WP Super Cache, and Auto Optimize. These will then “automagically” increase a website’s speed. For hard coded websites, things are much harder as the web developer should manually change some under-the-hood stuff to improve website speed.
Business owners should check for their site’s rating and compare it with those of their competitors’. A website with a grade of C or below needs a lot of on-page improvement.
An often overlooked, but equally important on-page optimization strategy, is proper internal linking. This is basically connecting a website’s inner pages together to make the flow of link juice more efficient.
Does this mean an SEO should interlink pages like a mad man? No. Interlinking pages that are relevant with each other will be more effective than interlinking pages about, say, sports and babies. There is also a term called “siloing” which basically organizes a site’s pages in to some sort of hierarchy, but this article will not delve into that.
This is more on user experience than actually making the site look better for search engines. A website should have easy-to-follow navigation. The most important pages should be easily viewed as main menus right on the homepage while less relevant pages should be relegated to submenus or sidebar links. Categories and tags should also have their own menus to make it easier for visitors to search by category or by words. Tags and categories should be used with caution however, as these might cause duplicate content issues. It is recommended to no-follow or even not index categories or tags unless these play a crucial part in the website.
Finally, permalinks should be easily read as well – mywebsite.com/dog/training tells a lot more about a page than mywebsite.com/543tt3. WordPress websites have this functionality at their core so optimizing WP sites are very easy.
These are some on-page strategies that is used by one of the best seo company in new york – nyseoexplode.co can be employed in order to create a better loading and more relevant website. This article hopes to impart knowledge to business owners hoping to find a good agency to work with.